![]() ![]() This case explores the challenges of attracting new target markets without alienating existing customers. But rebranding was more difficult than expected. However, in order to stimulate growth, the management team of Eileen Fisher wants to target a younger population and reorganized its product range to offer the hottest fall styles to appeal to younger women. Label established Eileen Fisher has traditionally appeal to older women.Eileen Fisher Repositioning The Brand Pdf Free Download The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic, and demonstrates the opportunities and pitfalls that await big brands. This case explores the challenges of appealing to new target markets, without alienating existing customers. But, repositioning the brand has proven to be harder than expected. Eileen Fisher Repositioning The Brand Pdf Free DownloadĮILEEN FISHER: Repositioning the Brand Case Solution, Label established Eileen Fisher has traditionally appeal to older women.
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